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Disclosure blocks, consent language, and review gates go in while we build, rather than after an ad account gets flagged.
Marketing · Technology · AI · Advanced web design
Marketing · Technology · AI
We build the machine that turns attention into signed business.
LeadLink designs, builds, and runs the whole thing: AI agents, sites that convert, paid media, the CRM behind it, and the dialer that closes. Advanced web design and AI systems, built to run in any industry.
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AI voice agentsConversion sitesMeta & Google mediaPing-post routingPredictive dialingLifecycle automationCompliance-first creativeAttribution
Under0sSpeed to lead
0/7Answer coverage
0Channels unified
0System of record
“The ad someone clicked on and the policy they bought two weeks later should end up on the same record.”The LeadLink principle
What we build
Six pieces. One system.
Most agencies sell you one piece and leave you to work out how it connects to everything else. We build the pieces and the connections between them.
- 01AI
AI Agents & Systems
Agents that answer, qualify, and book appointments on voice and chat. Behind them sit the automations that move records between your ad accounts, CRM, and carriers, so nobody on your team is retyping the same lead into three systems.
- 02Web
Websites & Funnels
Sites built to get one thing done, then measured to see whether they did it. Quick to load, clear about what they're asking for, and wired into your tracking before they go live.
- 03Ads
Paid Media
Creative and buying across Meta, Google, and native. Tests run in structured rounds so you can tell which change caused what, and the losers get cut on a schedule rather than whenever somebody gets nervous.
- 04CRM
LeadLink CRM
One place where every lead, call, disposition, and dollar lives, in a schema you own outright. Role-based access down to the field, a full audit trail, and an API the rest of your stack can talk to.
- 05Dial
Dialer & Contact Center
Predictive and preview dialing wired straight into the CRM. The record is already on screen when the call connects, and whatever happens on that call writes itself back without an agent logging it by hand.
- 06Data
Vertical Data Stacks
The insurance stack we built first: routing rules, compliance rails, disclosure logic, quote flows. All of it is configuration rather than code, so the same machinery runs home services, legal, solar, or B2B.
The stack
Five stages. We own every one.
AttractCompound
- 01Attract
- 02Capture
- 03Contact
- 04Convert
- 05Compound
01 / AttractCreative that self-selects the buyer.
In restricted categories you often can't target at all, so the ad has to do the targeting. The right person recognizes themselves in the first line and everyone else scrolls past.
- Concept → static → video ladder
- Headline-in-image structure
- Compliance reviewed before spend
02 / CaptureOne page. One action. No leaks.
Landers built around a single decision, loading in under a second, with form logic that filters tire-kickers before they cost you a dial. Every field maps to a CRM property on the way in.
- Sub-second first paint
- Progressive qualification
- Server-side event tracking
03 / ContactUnder a minute, day or night.
The lead hits the dialer and the AI agent in the same instant. Whoever gets there first wins: usually the agent at 2am, usually a human at 2pm. Routing decides by source, state, license, and who's logged in right now.
- Predictive + preview dialing
- 24/7 AI voice fallback
- State & license-aware routing
04 / ConvertA CRM that shows you the truth.
Dispositions, recordings, and revenue land on the same record as the ad that created it. Cost per sale by creative, by hour, by agent. Not cost per lead by campaign, which is the number that hides the problem.
- Creative-level cost per sale
- Agent scorecards
- Full call audit trail
05 / CompoundThe database becomes the asset.
Reactivation campaigns, renewal and cross-sell sequences, and outcome data pushed back to the ad platforms so the algorithm optimizes toward buyers instead of form-fillers. Month six should cost less than month one.
- Aged-lead reactivation
- Renewal & cross-sell flows
- Conversion feedback loop
One machine. Every stage on the same record.
They lean on each other more than people expect. If your team takes four hours to call a lead back, it stops mattering how good the ads were.
01AttractCreative
02CaptureLander
03ContactDialer + Agent
04ConvertCRM
05CompoundLifecycle
Scroll to move through the stack · drag to rotateScroll · drag to rotate
- 01Attract
Creative that self-selects the buyer.
In restricted categories you often can't target at all, so the ad has to do the targeting. The right person recognizes themselves in the first line and everyone else scrolls past.
- Concept → static → video ladder
- Headline-in-image structure
- Compliance reviewed before spend
- 02Capture
One page. One action. No leaks.
Landers built around a single decision, loading in under a second, with form logic that filters tire-kickers before they cost you a dial. Every field maps to a CRM property on the way in.
- Sub-second first paint
- Progressive qualification
- Server-side event tracking
- 03Contact
Under a minute, day or night.
The lead hits the dialer and the AI agent in the same instant. Whoever gets there first wins: usually the agent at 2am, usually a human at 2pm. Routing decides by source, state, license, and who's logged in right now.
- Predictive + preview dialing
- 24/7 AI voice fallback
- State & license-aware routing
- 04Convert
A CRM that shows you the truth.
Dispositions, recordings, and revenue land on the same record as the ad that created it. Cost per sale by creative, by hour, by agent. Not cost per lead by campaign, which is the number that hides the problem.
- Creative-level cost per sale
- Agent scorecards
- Full call audit trail
- 05Compound
The database becomes the asset.
Reactivation campaigns, renewal and cross-sell sequences, and outcome data pushed back to the ad platforms so the algorithm optimizes toward buyers instead of form-fillers. Month six should cost less than month one.
- Aged-lead reactivation
- Renewal & cross-sell flows
- Conversion feedback loop
One machine. Every stage on the same record. They lean on each other more than people expect: if your team takes four hours to call a lead back, it stops mattering how good the ads were.
Modular by design
Take all of it. Or take one piece.
Most people who call us need two or three of these, not all six. Tell us which ones and we'll build those and leave the rest of your setup alone. Everything here runs on its own, so adding another piece in six months doesn't mean tearing up what already works.
The platform
CRM and dialer, built as one thing.
Most teams buy their CRM from one vendor and their dialer from another, then spend a year getting the two to talk. Ours were built on the same database, so there's nothing to sync and nothing to reconcile at the end of the month.
Record of truth
LeadLink CRM
A pipeline view that matches how your floor actually works, not how a generic SaaS thinks it should. Custom objects for policies, quotes, carriers, or whatever your vertical calls the thing you sell.
- Role-based access down to the field level
- Every change stamped, attributed, reversible
- Webhooks and a documented REST API
- Your data exportable in full, any time
The floor
LeadLink Dialer
Predictive when the queue is deep, preview when the lead is expensive. The record opens before the call connects, so nobody opens with a stall while they read.
- Predictive, progressive, and preview modes
- Screen pop with full history and last touch
- Recording, whisper, barge, and scorecards
- DNC scrubbing and consent capture on record
Where it runs
Built in the hardest vertical first.
We learned this in insurance, where you're dealing with consent rules, disclosure requirements, licensing that changes by state, and ad platforms that won't let you target anybody. Most other industries turn out to be a lighter version of the same job, which is why the stack moves over without much rework.
Medicare & healthFinal expenseACALife & annuityP&C
Home servicesRoofing & solarLegal intakeMortgageDebt & tax reliefMed spa & electiveAuto salesReal estateHome warrantyB2B services
0+Hours of research per vertical
It doesn't matter what industry you sell in.
We build around what you actually need, and we do the homework before we touch anything. Every vertical we work in gets 10,000+ hours of it: call reviews, competitor teardowns, buyer interviews, regulatory reading, and the messy operational detail nobody writes down.
That's why the system fits how your buyers actually behave, instead of being a template lifted from someone else's market and repainted with your logo.
Portable by design
Objects, routing rules, and scripts are all configuration. Moving into another industry is a data change, not a rewrite.
Yours at the end
You own the data, the ad accounts, the domains, and the schema. If you ever want to leave, you take all of it with you.
How we engage
Four moves, in this order.
We keep the opening stretch of a project short. Look at what's actually happening in your accounts, agree on what gets built, build it, then run it next to your team until they can take it over.
- Two weeks01
Audit
Two weeks inside your ad accounts, CRM, and call recordings. You get the map of where the money leaks whether or not you hire us for anything else.
- One page02
Architect
The whole system on one page: data model, routing logic, creative plan, and the number each piece is answerable for. You sign off before anyone writes code.
- Staged releases03
Build
Site, CRM, dialer, agents, and tracking, shipped in staged releases you can look at weekly. Nothing goes live without a way to roll it back.
- Ongoing04
Operate
We run the media, watch the floor, and iterate on a fixed cadence. Or we train your team and hand over the keys. Plenty of clients start with the first and move to the second.
Start here
Tell us what's going wrong.
You don't need to write a spec. A few sentences about what's going on is enough for us to come back with scope, a price, and a timeline. If it turns out we're not the right people for the job, we'll say so instead of taking the meeting anyway.
- Response within one business day
- No retainer required to run the audit
- You keep everything we build for you
Prefer to pick a time?
Open the schedulerYou're in
Grab a time that works. No need to wait on an email back.
We've got your note. Pick a slot and we'll come prepared.
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